As part of the National Fraud Authority’s (NFA) commitment to raising public awareness through targeted activity, the NFA ran a pilot community engagement campaign, called ‘Spot it, Stop it’.
Through a series of community events and local promotion, the campaign aimed to reach and engage women aged over 56 and their support networks in County Durham. The National Fraud Segmentation Research shows that these women inherently trust people and are vulnerable to mass marketing and socially engineered fraudulent approaches. They respond to scams that are made to look legitimate, offer high value or life changing rewards and are often personalised.
The ‘Spot it, Stop it’ pilot helped raise awareness of fraud amongst the target group and confidence in saying no to fraudulent and unwanted offers.
All of the campaign resources are available to download below for all partners to use to raise awareness of ways to recognise and reject fraud; Spot It, Stop It.